Last updated: 24 May 2026

Acceptable Use Policy

This Acceptable Use Policy (the “AUP”) sets out what you can and cannot do on the Influencr platform (the “Service”) operated by The Build Brain Ltd (“we”, “us”, “our”). It supplements our Terms of Service — by accessing or using the Service you accept this AUP. Breach of this AUP is a material breach of the Terms and may result in immediate suspension or termination of your account, removal of content, and (in serious cases) referral to law enforcement, rights-holders or our payment processor.

This AUP applies to everyone using the Service — brands, creators, agency users, and anyone accessing public pages — and to all content you upload, post, transmit or otherwise make available through the Service, including campaign briefs, reference images, creator submissions (video, audio, image, caption text), messages and any account-profile content.

1. Why this policy exists

Influencr is a two-sided workspace: brands publish briefs and review work, creators submit content for that work. We host that content, run AI compliance and aesthetic-similarity checks on it, and surface it back to the other side. That makes us responsible for keeping the workspace clean — not the publisher of what passes through it, but the operator with the obligation to remove what is unlawful, harmful or in breach of this policy when we become aware of it.

This policy also exists to keep us aligned with our payment processor Paddle, which acts as our merchant of record. Paddle’s seller terms and their published Acceptable Use Policy prohibit the categories below for any service Paddle settles money for; if we do not enforce them, Paddle’s right to settle our customer payments is at risk and so is the Service.

2. Prohibited content

You must not upload, post, transmit, embed, link to, share via the Service, or generate using AI tools accessed through the Service, any content that:

2.1 Synthetic media and impersonation

• depicts a real, identifiable person (including any public figure, politician, celebrity, employee, customer, or any other private individual) saying or doing something they did not actually say or do, whether produced by AI, edited footage, lookalike, voice clone, deepfake, or any other technique;
• uses an AI-generated voice that imitates, clones or could be reasonably mistaken for the voice of a real, identifiable person, unless you have written consent from that person to do so for the use you are putting it to;
• uses a person’s likeness, image, name, signature, or distinctive vocal or visual style without that person’s documented permission, save where a recognised exception applies (news reporting, criticism, parody that is clearly identified as such, or other use lawful under the laws of England and Wales);
• is wholly or partly AI-generated and is presented in a way that misrepresents it as having been filmed, performed, written or otherwise authored by a real human creator. If a submission is AI-generated, in whole or in part, you must disclose that in the submission notes — see section 4 below.

2.2 Adult, sexual and harmful content

• contains sexually explicit material, nudity for sexual purposes, sexually suggestive content involving anyone who is or appears to be a minor, or content sexualising minors in any form;
• depicts or promotes self-harm, suicide, eating disorders, or dangerous activities (challenges that have caused injury, dangerous driving stunts, weapon stunts, drug consumption);
• depicts gratuitous violence, animal cruelty, torture, or graphic injury for entertainment;
• promotes hatred, harassment, discrimination, or violence against any person or group on the basis of race, ethnicity, national origin, religion, disability, age, sex, sexual orientation, gender identity, or any other protected characteristic under the Equality Act 2010.

2.3 Intellectual property and rights

• infringes any copyright, trade mark, trade secret, database right, design right, performer’s right or other intellectual-property right of any third party — including but not limited to: music tracks you do not have a sync licence for, footage from films / TV / sports broadcasts, brand logos belonging to anyone other than the campaign brand, photography taken by someone who has not licensed it to you, voice or face of a paid talent you have not contracted;
• circumvents technical protection measures, watermarks or licensing terms (e.g. removing a stock-footage watermark, ripping audio from a platform that does not permit it);
• breaches a non-disclosure agreement, exclusivity arrangement or any other contractual obligation you owe a third party.

2.4 Misleading commercial conduct

• makes claims that are false, misleading or unsubstantiated (health claims, financial-return claims, “miracle” product claims, before-and-after results that are not genuine, undisclosed gifts presented as objective reviews);
• fails to disclose paid commercial intent in a way that is clear and upfront, as required by the UK CAP Code and the ASA’s guidance on recognising ads in influencer marketing, and the equivalent rules in any other jurisdiction your content reaches;
• promotes regulated products to audiences who cannot lawfully be marketed to (alcohol to under-18s, gambling to vulnerable audiences, prescription medicines to consumers, etc.).

2.5 Illegal and high-risk

• promotes, facilitates or depicts the manufacture, sale or use of illegal drugs, weapons, explosives, counterfeit goods, stolen goods, or any other unlawful activity;
• relates to terrorism, violent extremism, or content that incites violence;
• relates to human trafficking, modern slavery, or any form of exploitation;
• involves fraud, identity theft, phishing, social-engineering, or any deceptive practice intended to obtain money, data or access from another person.

2.6 Platform abuse

• contains malware, viruses, trojans, worms, cryptominers, or other malicious code;
• is sent as spam, unsolicited bulk message, or otherwise breaches the Privacy and Electronic Communications Regulations 2003;
• attempts to scrape, harvest, mass-download, reverse-engineer or otherwise extract data from the Service except via interfaces we expressly provide;
• attempts to gain unauthorised access to another user’s account, evade content moderation, or interfere with the Service’s normal operation.

3. Brand-side restrictions

Brands publishing briefs or uploading reference materials must additionally not:

• request creators to produce any content that would breach section 2 (we will not relay a brief that, on its face, asks for prohibited content);
• upload competitor logos, talent images or other third-party IP as “reference” material unless you have permission to use it for that purpose;
• impose any term in a brief that conflicts with the rights creators have under this AUP, including the right to refuse work that would breach this policy.

§4. Publishing via Influencr

When a creator publishes content to a connected social platform through Influencr, the following rules apply:

§4.1 Creator-only publishing authority

Only the creator who owns the connected platform account can trigger publication of that account. Brands cannot publish on a creator's behalf via Influencr by any means. Each publish action must be initiated by the creator clicking “Publish” on a specific draft.

§4.2 Brand-approved content lock

When a campaign deliverable is set to publish via Influencr, the media (image, video) the brand approved becomes the locked content. The creator may refine the caption before publishing, but cannot substitute the media without re-submitting for brand approval. We log the caption used at publish time so brands can see any post-approval edits.

§4.3 Paid partnership disclosure

When Influencr publishes a brand-sponsored post on a creator's behalf, we attach the platform-native paid-partnership tag (where supported and where the brand has provided their Facebook Page ID and configured Meta Business Suite branded-content permissions). This is non-optional once configured at the campaign level. Disclosure of paid partnerships is a legal requirement in most jurisdictions (FTC in the US, ASA in the UK, ACMA in Australia, and equivalents).

§4.4 Editorial right of refusal

The creator may decline to publish a brand-approved deliverable at any time, including after brand approval. Declining sends a notification to the brand but is not a breach of the Terms — content publication is at the creator's sole discretion until the moment they click Publish.

§4.5 No automatic publishing

Influencr will not publish a post without the creator's explicit per-post action. We do not schedule posts (in v1), we do not auto-publish on brand approval, and we do not allow any background or batch publishing flow.

§4A. What Influencr will never do with platform data

Influencr operates two Meta App Review–approved apps (the Creator Connect app under the Instagram Login flow, and the Brand Connect app under the Facebook Login flow). The permissions we request are enumerated in §3B and §3C of the Privacy Policy. To make the boundaries of our data access unambiguous, Influencr will never:

• Read or send Instagram direct messages on any account, even though Meta’s “Manage messaging & content on Instagram” use case grants us instagram_business_manage_messages. We do not call the messaging endpoints.
• Moderate, post, edit, hide or delete Instagram comments on any account, even though that use case also grants us instagram_manage_comments. We do not call the comment-management endpoints.
• Publish anything without an explicit per-post click by the creator. instagram_business_content_publish is only ever invoked from a foreground action initiated by the creator on a specific draft, as set out in §4 above.
• Bulk-scrape Instagram, TikTok or YouTube outside the API endpoints covered by the permissions we have been granted. We do not scrape DOM, bypass rate limits, or harvest user data through unofficial channels.
• Resell, license, sublicense or transfer creator or audience data to advertising networks, data brokers, analytics aggregators or any third party outside the sub-processors listed in §6 of the Privacy Policy.
• Use insights data for marketing or advertising. Each Meta permission allows us to use aggregated and de-identified insights data for marketing or advertising purposes; Influencr explicitly declines that right and uses insights data only for the brand–creator matching feature and reports surfaced to brands you have collaborated with. See Privacy §12A.
• Read followers, posts or other user data from a connected Facebook Page. Even though pages_read_engagement would permit it, we only read Page-level metadata (Page ID, name, the linked Instagram Business account ID) to verify the Page → Instagram link.
• Create or manage ad accounts on the brand’s Business Manager, even though business_management would permit it.
• Combine data across platforms to build cross-platform audience profiles beyond the per-platform metrics shown to you on your dashboard.

§4B. Permitted use of platform data

For transparency, the data we do use, and what we use it for:

• Creator profile snapshot (Instagram username, display name, profile picture, follower count, recent media) — via instagram_business_basic; shown to the creator at /creator/connections and to brands evaluating the creator inside a specific campaign.
• Creator-initiated publishing of a brand-approved post — via instagram_business_content_publish; one publish per explicit click; logged for audit and dispute resolution.
• Creator audience demographics and reach (country, city, age, gender aggregates; 28-day reach; follower count) — via instagram_business_manage_insights; refreshed roughly weekly; used to feed the brand–creator matching reranker and the creator’s own dashboard.
• Brand IG Business metadata (account ID, username) — via instagram_basic; used at brand onboarding to verify the IG account linked to the brand’s Facebook Page.
• Brand Business Manager scope — via business_management; used to access the brand’s connected IG and Page assets only. No ad-account management.
• Branded-content partner authorisation — via instagram_branded_content_brand; used so creators publishing through Influencr can attach Instagram’s paid-partnership tag to the brand without per-creator manual approval inside Meta Business Suite.
• Collaboration-post insights (reach, engagement on paid-partnership posts the brand is tagged in) — via instagram_manage_insights (Brand Connect); surfaced on /brand/reports.
• Facebook Page metadata (Page name, Page ID, IG-link) — via pages_read_engagement + pages_show_list; used at brand onboarding to list the Pages the user manages and verify the Page → IG link.

4. Disclosure of AI-generated content

Where a creator submission contains material produced wholly or partly by a generative-AI tool — image generation, video generation, voice synthesis, scripted content drafted by an LLM — the creator must say so in the submission notes field. The brand can then decide whether the content is acceptable for the campaign on the basis of full information. Concealing AI-generation is itself a breach of this AUP, separately from any breach caused by the underlying content.

We are not prohibiting AI-assisted content. Editing tools, captioning AI, background-removal AI and similar production aids do not require disclosure. The disclosure rule applies to AI-generated performances, likenesses, voices or substantive creative output that a reasonable viewer would assume came from a human.

5. How we detect breaches

We use a combination of automated checks and human review:

• AI moderation flags. Our content-review pipeline includes automated checks for likely deepfake / synthetic-media markers, nudity, recognisable third-party logos, copyrighted-music presence, and other red-flag signals. These checks are probabilistic — they help our reviewers prioritise, they are not by themselves grounds for a takedown.
• Brand reporting. The content-review surface includes a “Report this submission” action that brands can use to flag content they believe breaches this AUP. Reports are routed to our operations team for review.
• User reports. Anyone — including non-users — can email abuse@influencr.co.uk to report content they believe breaches this AUP or their rights. Please include the URL of the content (if accessible), a description of the issue, and (for IP claims) evidence of the right you say has been infringed.
• Proactive review. We routinely sample submissions for review independent of any flag.

6. What we do when content breaches this AUP

When we become aware — through any of the channels in section 5 — of content that we believe in good faith breaches this AUP, we may, in our sole discretion and without prior notice:

1. Remove or restrict the content — take it down, blur it, or block onward sharing to the brand;
2. Flag the submission for review — pause the brand’s ability to approve it and surface the issue;
3. Notify the parties — tell the brand and the creator what was removed and why;
4. Suspend the account — soft-suspend (bannedAt set, login blocked, work paused) pending investigation, or hard-terminate for serious / repeated breaches;
5. Retain a copy — keep the content and associated metadata for up to 90 days as evidence of the breach, after which it is purged unless we are required by law or pending legal claim to retain it longer (see Privacy Policy);
6. Refer the matter — report to the relevant rights-holder, platform, payment processor, regulator or law-enforcement agency where appropriate.

Repeated breaches, or any breach of sections 2.2, 2.5 or 2.1 involving a real identifiable person, will normally result in permanent termination.

7. Counter-notice and appeals

If we remove your content or suspend your account and you believe we got it wrong, you can appeal by emailing abuse@influencr.co.uk within 30 days of the action. Tell us:

• the content / account affected;
• why you believe the action was incorrect;
• (for IP takedowns) any licence, permission or fair-dealing basis we should have known about.

A member of our operations team who was not involved in the original decision will review and respond within 10 business days. If we reinstate the content, we will tell both you and the original reporter.

This appeal route does not affect your statutory rights, your right to complain to the UK Information Commissioner’s Office (for privacy matters) or your right to take legal action.

8. IP rights-holder takedown

If you are a rights-holder (or an authorised agent of one) and you believe content on the Service infringes your copyright, trade mark or other IP right, email abuse@influencr.co.uk with the subject line “IP takedown”. Include:

• the work or right you say has been infringed;
• the URL or identifying details of the allegedly infringing content;
• a statement that you have a good-faith belief the use is not authorised by you, your agent or the law;
• a statement, under penalty of perjury, that the information in your notice is accurate and that you are the rights-holder or authorised to act for one;
• your contact details and signature (electronic acceptable).

We aim to acknowledge takedown notices within 3 business days and to action well-formed notices within 10 business days.

9. Changes to this AUP

We may update this AUP from time to time as the Service evolves, as new categories of abuse emerge, or as our payment-processor, regulatory or platform obligations change. We will note the “Last updated” date at the top and notify registered users of material changes by email at least 14 days in advance. Continued use of the Service after the effective date constitutes acceptance.

10. Contact

• General abuse reports and counter-notices: abuse@influencr.co.uk
• Privacy-related queries: dpo@influencr.co.uk
• All other matters: hello@influencr.co.uk

This AUP is published as part of our Terms of Service. It is best-practice boilerplate for a UK two-sided creator-marketplace SaaS and will be reviewed by a UK-qualified solicitor before public launch. It is not, on its own, legal advice.